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UK Vape Tax Explained: What the New Vaping Duty Means for You

A new tax on vaping liquid, Vaping Products Duty, started in the UK on 1 October 2026. Here is what it is and what it means when you buy e-liquid, pods and kits.

How much is the duty?

A flat £2.20 for every 10ml of vaping liquid. It applies whether the liquid contains nicotine or not, so it covers nic salts, nicotine-free shortfills and the liquid inside pre-filled pods. VAT is still charged on top.

Who pays it?

The duty is paid by approved manufacturers, importers and warehousekeepers, not at the till. In practice it is built into the price you pay. Shops like ours do not add it separately.

What it means for prices

ProductLiquidDuty included in the price
10ml nic salt bottle10ml£2.20
50ml shortfill50ml£11.00
100ml shortfill100ml£22.00
A 2ml prefilled pod2ml£0.44

The figures are the duty alone, before VAT. Shortfills, being the largest bottles, are affected most.

Duty stamps

Vaping products now carry a duty stamp to show the tax has been paid. Older stock without stamps is being phased out, and from 1 April 2027 stamps are required on all UK vaping products on sale. Every product we sell comes through UK-compliant suppliers.

How to keep costs down

Nicotine pouches are not vaping liquid, so they are not covered by this duty. Read Nicotine Pouches Explained.

Source: HMRC guidance on Vaping Products Duty and the Vaping Duty Stamps Scheme.

Related guides

Vaping products and nicotine pouches contain nicotine and are for adults aged 18 and over only.

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